The Red Honey process is a natural process applied to the ripe coffee fruit. While drying some of the fruit remains attached and oxidizes. This gives the drying coffee a red hue- hence the name "Red Honey".
The Red Honey process produces a fruity sweeter taste when brewed. It's becoming more popular with farmers as means to add diversity to the crop. Roasted Red Honey coffee is sought after for it's flavor profile and drinkability with coffee lovers.
The roast is a medium to preserve the fruity qualities of the coffee.