I've been drinking the same variety of French Roast beans from the Co-op for over 30 years. After my daughter recommended Hato Viejo's locally roasted beans to us, I decided to "sample" the dark roast. After 30 years, I never thought I'd change my preference in coffee beans (we even travel with ours!), but the Hato Viejo dark roast was so much smoother and just as robust as my (previously) preferred beans. Never too old to learn something new!